Jun 22, 2016
From the Advisory Institute
Accelerating advances in technology are changing the rules and risks of business
Consumers of technology now expect flexibility and high-quality experiences. Businesses are challenged to recognize what customers want; understand how, where and why they access products or services; and focus on what drives customer behaviors. Businesses are challenged, too, to understand what motivates and enables their employees, so that they can work smarter and more productively.
"By keeping people at the core and understanding how they behave, you can bring to life ideas that nobody has thought of before." — Jason Mowery, KPMG Digital and Mobile Solutions
KPMG believes that to lead in today's market, businesses must:
- focus on people and process
- be agile and constantly revisit solutions
- identify and solve the right problems
- get to market quickly
- and drive business growth.
To do so, they must adapt to the fast pace of innovation, understand the impact of new technologies, and introduce novel business models.
Read this whitepaper to learn about four steps toward operating and thinking differently in the digital age — toward thriving in the face of changing customer and employee expectations.
For more on digital and mobile, read our research report: Crossing the Digital Enterprise Divide